OTA Commissions are in general between 15% to 30%.
You are paying up to 30% of your OTA room revenue on sold-out days as commission for no reason.
OTAs spent over $15 Billion on advertising in
2019.
From which $11 billion was from Expedia and
Booking.
23% of travelers felt OTAs misled them, but hold your hotel accountable.
About 80% of your OTA commissions during the event periods are unnecessary. Your hotel would be sold out without OTAs.
Less than 15% of the hotel operators stated that they actively monitor and manage OTAs’ extranet.
Everyone! From individual travelers to tech support, sport teams, social events, businesses and even you!
Be honest! Even you as a hotel operator have used OTAs!
The more impactful function of the OTAs is marketing and massive exposure for your hotel. It is a digital billboard that is paying you back. Over 95% of your bookings are impacted one way or another by your online presence. Booking.com and Expedia have more online exposure than all hotel franchisors combined.
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