OTA Commissions are in general between 15% to 30%.
You are paying up to 30% of your OTA room revenue on sold-out days as commission for no reason.
OTAs spent over $15 Billion on advertising in
2019.
From which $11 billion was from Expedia and
Booking.
23% of travelers felt OTAs misled them, but hold your hotel accountable.
About 80% of your OTA commissions during the event periods are unnecessary. Your hotel would be sold out without OTAs.
Less than 15% of the hotel operators stated that they actively monitor and manage OTAs’ extranet.
Everyone! From individual travelers to tech support, sport teams, social events, businesses and even you!
Be honest! Even you as a hotel operator have used OTAs!
The more impactful function of the OTAs is marketing and massive exposure for your hotel. It is a digital billboard that is paying you back. Over 95% of your bookings are impacted one way or another by your online presence. Booking.com and Expedia have more online exposure than all hotel franchisors combined.
read more here
Here’s a fact of life in the hotel industry: OTAs (Online Travel Agencies) play a major role in bringing in revenue. For many independent hotels, especially larger ones, as much as 90% of bookings can come through OTAs. They’re valuable partners, and there’s no denying their reach and convenience.
But here’s what’s also true: relying too heavily on one source is risky.
That’s where SOJERN comes in—a smart, strategic complement to your OTA performance.
Unlike OTAs, SOJERN sends guests directly to your hotel’s website, helping build brand loyalty, improve profit margins, and reduce dependency on third parties. It gives independent hotels more control, better guest data, and a new channel for growth.
So yes, manage your OTA presence wisely—but diversify your booking channels. SOJERN is not a replacement; it’s an essential enhancement.
For the modern hotelier, it’s not just smart. It’s necessary.
1 (844) OTA - BOSS
6 8 2 - 2 6 7 7
hotel@manageOTA.com